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EYEDEA

Designed a complete brand identity and website for a Oslo-based venture builder—from logo and visual language to web design.

Project snapshot

Timeframe

Jun 2020

↓

Jul 2021

Toolchain

  • Figma
  • Adobe Illustrator
  • Adobe Audition for data bending

Discipline

  • Brand design
  • Brand identity
  • Web design

The challenge

Eyedea needed a refreshed identity that would reflect their position as a product house building digital ventures from scratch. The existing brand lacked a distinct visual language. I was tasked with creating a cohesive system—logo, visual language, and website—that communicates technical credibility and creative edge.

My role

  • Owned the full brand identity: logo, color system, typography, and visual language.
  • Designed the marketing website from wireframes to final UI.

Visual language

Animated seedling growing on a retro-futuristic perspective grid, dark background with glitch aesthetic.Glitched tree image created with data-bending technique in Adobe Audition, overlaid with brand message: "It's not a place. It's a people."

Data-bending experiments using Adobe Audition to create unique textures

Logo construction grid showing EYEDEA wordmark letter placement, demonstrating geometric alignment and spacing rules.Extended brand color palette displayed in a modular block grid, featuring deep teals, cyans, navy blues, purples, and warm red accents with RGB and CMYK values.

Primary palette: deep purple and electric accents

Animated display of custom typeface letter construction showing the geometric characters.Complete custom typeface character set showing A–Z letters and 0–9 numerals in three stylistic variants: standard, outlined, and deconstructed.Glitch artwork featuring vintage computer equipment with chromatic aberration and scan-line effects, EYEDEA letters scattered across the composition.Data-bent photograph of retro technology lab with heavy RGB distortion and brand typography overlay.

Website

Secondary typeface specification showing Neue Haas Grotesk with full character set and weight variations from Display Pro 45 to 75 on dark and light backgrounds.Website homepage featuring isometric illustration of futuristic city skyline with a green tree on floating island, headline: "We're saving the world by replacing humans with software."

Homepage hero with key visual

Website section with "Grow with us" headline surrounded by abstract geometric shapes and glitch-style blocks in purple, cyan, red, and navy.

Outcome

Delivered a complete brand identity package and website design. The project was paused before development due to client priorities.

Michael Kulesza wearing black t-shirt with white Eyedea logo, showing the brand identity applied to merchandise. Photo with red border frame.

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